Branding for a COVID-19-compliant U-Days event.

Each year, Walla Walla University (WWU) holds a significant, week-long, on-campus promotional event to introduce high school students to the university’s offerings. Due to the ongoing pandemic in 2021, WWU decided to downsize and rebrand its U-Days event to maintain the safety of its prospective students.

The design prompt for the event was “snack-sized,” reflecting the event’s shorter, more COVID-19-compliant nature. Through collaboration with the Marketing and University Relations director, I designed the event’s visual identity and created its materials according to that identity.